Global product teams have access to more data than ever before. Yet many of the decisions that matter most are still shaped by incomplete context.

Features that succeed in one market fail in another. Assumptions that feel obvious at headquarters unravel when they meet the realities of everyday life. The result isn't a lack of insight. It's a lack of locally relevant understanding.

The Local Lens Series explores how culture, context and lived experience influence the way people engage with technology around the world.

Each report challenges a widely held industry assumption and tests it against local reality through the eyes of intO's in-country researchers. Designed for Product, UX and Innovation teams, Local Lens provides the decision-grade context needed to build products that resonate in real markets, with real people.